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From Complexity to Confidence: Applying behavioral science to annuity decisions
By
  • Shilei Chen
  • Lizzy Lubczanski
  • Rosmery Cruz
  • Peter Hovard
Research and White Papers June 2026

Retirees face complex decumulation decisions but have limited understanding of lifetime annuities. Âé¶¹ÊÓÆµ research shows behavioral biases and low comprehension suppress uptake. Simplified, better-framed communications can improve understanding and increase willingness ...

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Latest

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Articles July 2026
Five Needs to Create a Highly Successful Career in Insurance

Senan O¡¯Loughlin is Âé¶¹ÊÓÆµ¡¯s Executive President and Head of Americas, overseeing the company¡¯s business lines across North and South America. He recently sat down with Authority Magazin±ð¡¯²õ Rachel Kline for this interview, originally posted on the maga...

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Research and White Papers July 2026
Reimagining Model Validation: Innovative approaches in the age of GenAI
Âé¶¹ÊÓÆµ developed and applied a pragmatic, outcome-focused validation approach to assess the DigitalOwl underwriting tool, an Âé¶¹ÊÓÆµ-implemented solution leveraging a third-party vendor GenAI model to streamline the underwriting process. The findings: Insurance carriers can ri... Read More
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Publications July 2026
Product Trends Around the World: Q2 2026

Âé¶¹ÊÓÆµ monitors global life and health insurance product launches every quarter across product types, distribution approaches, and value-added services. Find a roadmap for navigating today¡¯s product landscape in Product Trends Around the World.

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Explore Our Publications

Âé¶¹ÊÓÆµ produces a number of specialized publications featuring expert opinion and analysis. Explore our public collection or contact us for whitepapers, webinars, and other resources. 

ReFlections

Explore the industry's premier medical underwriting publication. 

Explore the ReFlections Series

Product Trends

Investigate product development trends and developments from around the world. 

Explore the Product Trends Series

Global Claims Views

Delve into claims management issues with experts. 

Explore Global Claims Views